Product & Technology Leader

Building digital experiences
across industries and platforms.

12+ years across product strategy, digital experience, experimentation, analytics, and technology — spanning financial services, healthcare, commerce, telecommunications, and gaming.

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About Me

Product strategy, technology,
and customer experience.

I'm a Product and Technology professional with 20 years of professional experience, including 12+ years developing, optimizing, and leading digital products and experiences across financial services, payments, healthcare, technology, telecommunications, gaming, and digital commerce.

I currently lead product strategy for Citi's Digital Commerce — Spend, Travel & Loyalty portfolio within the U.S. Consumer Cards ecosystem. Previously, I led the digital strategy and launch of Citi Shop from the ground up.

Throughout my career, I've worked at the intersection of customer needs, technology, data, and business strategy — translating complex problems into product opportunities, requirements, process improvements, and measurable outcomes.

20
Years of professional experience, including 12+ in digital product, technology, web & strategy
10+
Major companies & clients
4
Published game credits
My Career Journey

Different roles. An expanding product perspective.

My path to product leadership was built across the disciplines that shape great digital products — customer insight, technology, UX, experimentation, analytics, optimization, and cross-functional delivery.

01

Gaming & Community

2010–2013
Sony / PlayStation
Microsoft / Xbox
Customer Insight · QA · Publishing · Community
02

Digital Experience

2013–2018
Nintendo
AT&T
UX · Requirements · Delivery · Experimentation
03

Optimization & Growth

2018–2022
Fusion
Cisco
Strategy · Analytics · Testing · Personalization
04

Product Leadership

2022–Present
Anthem
Citi
Discovery · Roadmaps · Prioritization · Cross-Functional Leadership
Companies & Clients

A career that crosses industries.

A selection of companies and brands I've worked for, supported, or partnered with across financial services, payments, technology, healthcare, gaming, telecommunications, automotive, and digital commerce.

Citi
Financial Services & Digital Commerce
Current — U.S. Consumer Cards
Capital One
Financial Services
Fraud Specialist
Mastercard
Payments
Masterpass integration
AT&T
Telecommunications & Digital Commerce
Microsoft / Xbox
Gaming & Technology
Turn 10 Studios
Sony / PlayStation
Gaming & Technology
Zipper Interactive
Nintendo
Gaming & Web Production
Cisco
Enterprise Technology
Anthem
Healthcare & Digital Product
Allianz
Insurance & Digital Commerce
Under Armour
Consumer & Digital Commerce
Subaru
Automotive & Digital Experience
Merkle
Digital & Technology
Core Expertise

Where I add the most value.

The capabilities that have followed me across products, companies, industries, and technologies.

1

Product Strategy & Discovery

Roadmap development, product discovery, opportunity assessment, requirements, and feature prioritization.

2

Technology & Process

Business analysis, workflow optimization, systems analysis, technology integration, and continuous improvement.

3

Growth & Analytics

Behavioral analytics, KPI development, experimentation, personalization, performance analysis, and reporting.

4

Financial Services & Payments

Consumer cards, digital commerce, merchant offers, loyalty, digital wallets, and Mastercard Masterpass.

5

Cross-Functional Delivery

Aligning product, engineering, analytics, design, operations, marketing, risk, and compliance around a shared plan.

6

Product Innovation & AI

Microsoft Copilot, Claude, AI-assisted product development, generative AI, rapid prototyping, and workflow optimization.

Experience

A career built through
complex digital environments.

From gaming, web production, and digital payments to enterprise product strategy and optimization.

2022 — Present
Citi
Senior Product Manager
Digital Commerce — Spend, Travel & Loyalty
  • Define the end-to-end product roadmap and growth strategy across Citi's U.S. Consumer Cards ecosystem.
  • Lead offer placement, merchandising, performance analysis, agile testing, and personalization initiatives to improve engagement, adoption, and customer value.
  • Use customer research, behavioral data, platform KPIs, and performance insights to identify pain points, adoption barriers, product opportunities, and roadmap priorities.
Citi Shop — Digital Strategy Lead / Marketing Consultant
  • Led the digital and mobile strategy and MVP launch of Citi Shop, owning experience flows, A/B testing, campaign integration, and launch execution.
  • Launched Citi Shop Day and the platform's first triggered marketing capability, using behavior and segmentation to personalize engagement.
  • Built executive-level reporting in Adobe Analytics and Tableau to track KPIs, identify trends, and inform product and marketing decisions.
Prior role
Anthem Blue Cross and Blue Shield
Senior Product Manager
  • Led roadmap development and feature prioritization for Anthem's Medicare/Medicaid digital experience platform.
  • Improved member enrollment, eligibility, and plan comparison workflows within a highly regulated environment.
  • Partnered with engineering, UX, analytics, business, and compliance to deliver capabilities meeting HIPAA and accessibility requirements.
  • Ran A/B and multivariate testing in Adobe Target and Optimizely to inform product decisions with customer behavior.
2020 — 2022
Cisco
Web Optimization Manager
  • Defined digital experimentation and optimization strategies using behavioral data, segmentation, personalization, and performance analytics.
  • Partnered with content, design, engineering, and analytics teams to turn customer insight into product recommendations.
2018 — 2020
Fusion, an Allianz Company
Senior Optimization Manager
  • Owned ongoing merchandising and user experience optimization strategy for B2B2C and B2C partner experiences, with responsibility for contractual KPIs, revenue performance, and conversion.
  • Analyzed customer behavior, site usability, merchandising performance, and digital analytics to identify trends and deliver actionable recommendations to partners.
  • Planned and managed A/B and multivariate testing programs end-to-end, defining hypotheses, measurable objectives, customer segments, execution plans, results analysis, and partner presentations.
  • Partnered with Information Technology, Product Merchandising, Sales, UX, analytics, and external clients to identify and request new product features and capabilities supporting partner and business goals.
  • Provided leadership and mentorship to Optimization Strategists while fostering cross-functional and client relationships.
2014 — 2018
AT&T Digital Experience
Senior Digital Producer
  • Led integration of Mastercard Masterpass digital wallet payments into AT&T's e-commerce checkout, expanding digital payment capabilities for millions of customers.
  • Led UX production across digital experiences, directing information architecture, design, copy, and front-end development while creating wireframes and digital compositions.
  • Led A/B/n testing, data tagging, reporting, and usability studies to improve customer experience and inform digital product decisions.
  • Managed end-to-end creative deliverables, project scope, complex system migrations, risks, dependencies, and third-party partners across business, development, and UX teams.
2013 — 2014
Nintendo
Web Production Associate
  • Managed development and maintenance of franchise marketing websites and released microsites within short project lifecycles.
  • Coordinated localization for marketing websites, including copy proofing, translation, asset management, and launch of localized builds.
  • Partnered with producers and cross-functional creative and technical teams while managing third-party vendors, visual production, and content QA.
2012 — 2014
Microsoft / Xbox — Turn 10 Studios
Content Coordinator
  • Coordinated community operations for the Forza Motorsport franchise, supporting Forza Horizon and Forza Motorsport 4.
  • Managed in-game and ForzaMotorsport.net publishing, monthly DLC releases, localization, game assets, promotions, and a team of community forum moderators.
  • Worked across development, publishing, and community teams to communicate player feedback, support community initiatives, and strengthen the Forza online experience.
2010 — 2012
Sony / PlayStation — Zipper Interactive
Community Specialist / Design Assistant
  • Progressed from Quality Assurance to Community Specialist / Design Assistant, supporting Zipper Interactive's portfolio including SOCOM 4, Unit 13, and MAG.
  • Created and executed test cases, logged and tracked defects, reproduced issues, and partnered with QA leads and producers through regression and closure.
  • Communicated consumer feedback to developers and management, coordinated community events and content releases, and created written and video content with development teams.
Quality Assurance / Multiplayer
  • Created detailed bug reports, documented reproduction steps, logged and tracked defects, and regressed issues through completion.
  • Created and executed test cases, worked closely with QA leads and producers, and supported multiplayer quality assurance across game development projects.
2006 — 2010
Capital One
Fraud Specialist
  • Conducted fraud defense reviews and analyzed account activity for patterns of potential fraud, balancing loss mitigation with the customer experience.
  • Identified cases requiring investigation, supported accurate performance reporting and follow-up actions, and escalated process improvement opportunities to management.
  • This role gave me an early foundation in financial services, risk, customer operations, analytical decision-making, and process improvement.
Gaming Credits

Before product management,
I shipped games.

My early career included hands-on roles in community operations, community development, and quality assurance across Microsoft/Xbox and Sony/PlayStation studios.

2013
Forza Motorsport 5
Xbox One
Community Operations
Turn 10 Studios
2012
Forza Horizon
Xbox 360
Community Operations
Turn 10 Studios
2012
Unit 13
PlayStation Vita
Community Specialist
Zipper Interactive
2011
SOCOM 4: U.S. Navy SEALs
PlayStation 3
QA Tester
Zipper Interactive

These credits span Xbox One, Xbox 360, PlayStation Vita, and PlayStation 3 — and represent an early chapter of my career working across player communities, publishing, quality assurance, and interactive entertainment.

Education

Foundation.

Bachelor of Science, Digital Entertainment and Game Design
ITT Technical Institute
2007 — 2009
Associate of Applied Science, Multimedia
ITT Technical Institute
2005 — 2007

Let's build something worth using.

I'm always interested in thoughtful conversations about product strategy, technology, digital experiences, and the next interesting problem to solve.

Email Me